[AAA2023] Just Insert the URL... Why Global Corporations Use AI for Marketing

2023 Asia AI Awards
Full Automation of Marketing Areas with AI

Thirty designers used to work together to create 3,000 banner images per month, but now, using artificial intelligence (AI), they produce 5,000 images monthly. AI consistently unifies the diverse visuals such as videos and banners across over 500 global branches worldwide. This is thanks to Pion Corporation's 'VCAT.AI' solution.

On the 20th, Jung Beom-jin, CEO of Pion Corporation, gave a lecture titled "Why Naver, L'Or?al, Hyundai Motor, and Lotte Adopted AI Marketing SaaS" at the '2023 Asia AI Awards' held at the Korea Press Center.

At the '2023 Asia AI Awards Ceremony' held on the 20th at the Press Center in Jung-gu, Seoul, Jeong Beom-jin, CEO of Pion Corporation, is giving a lecture for participating companies on the topic "Why Naver, L'Or?al, Hyundai Motor, and Lotte Adopted AI Marketing SaaS." Photo by Jo Yong-jun jun21@

Through the VCAT.AI solution, Pion Corporation integrates multiple generative AI models optimized for marketing, automating the entire marketing process from ad material creation to operation.

CEO Jung emphasized the necessity of adopting generative AI in marketing, stating, "Generative AI is one of the most significant technological shifts in history," and "Organizations must have generative applications." He added, "It is necessary to automate labor-intensive marketing material production and secure consistency in digital assets."

Currently, many domestic companies such as Gmarket, LotteON, Hyundai Motor, and Naver are utilizing the VCAT AI solution. Global companies like Walmart and TikTok are also conducting proof of concept (POC). For example, after adopting VCAT, LotteON's marketing and MD teams, as well as the design team, are producing about 3,000 advertising materials monthly. Gmarket has automated banner image production, which previously relied on outsourcing, using VCAT to produce approximately 20,000 banners per month, with plans to increase production to 50,000.

The strength of VCAT.AI lies in its ability to automatically create marketing videos simply by inputting the product URL. It automates the entire marketing process from material creation to ad operation. For instance, if image quality is low, generative AI enhances it. Applying image generation AI models also increases the usability of existing images by removing backgrounds and erasing objects. CEO Jung said, "If you provide just the detailed page URL, AI creates a 15-second video," adding, "Our goal is to make video creation the easiest and fastest in the world." He further stated, "We aim to grow beyond domestic services into a global service."