[AAA2023] Advertising Innovation with AI... Pion Corporation Wins Excellent Startup Award

Pion Corporation, which automatically creates marketing materials using artificial intelligence (AI) technology, won the Excellent Startup Award at the '2023 Asia AI Awards' ceremony held on the 20th at the Press Center in Jung-gu, Seoul.

On the 20th, at the Press Center in Jung-gu, Seoul, Lee Jeong-min, Secretary General of the Korea Venture Business Association, is taking a commemorative photo with Jeong Beom-jin, CEO of Pion Corporation, who received the Excellent Startup Award from the Korea Venture Business Association at the '2023 Asia AI Awards Ceremony'. Photo by Jo Yong-jun jun21@

Pion Corporation offers 'V-Cat,' a service that can produce dozens of advertising videos and banner images within minutes by simply inputting the product URL. Various AI technologies are applied in V-Cat. First, it combines Optical Character Recognition (OCR) and AI to select advertising materials. GPT-4, the brain of ChatGPT, recommends templates according to the advertising purpose, and the image-generating AI 'Stable Diffusion' adds the necessary images for the advertisement.

Videos produced with V-Cat have exceeded 100,000 within a year and a half since its launch. Interest from large corporations is also high. LG Electronics, Lotte On, Amorepacific, Naver, and Gmarket have partnered with Pion Corporation. The company is also discussing business cooperation with overseas companies such as Walmart and TikTok.

Pion Corporation is preparing a service that allows users to automatically post videos created with a single click to social networking services (SNS) or directly broadcast them as advertisements. It also recommends new marketing materials based on customer response data. The company's vision is to automate the entire marketing process using AI.