TalTV New Business in Full Swing... Hyundai Home Shopping Expands YouTube Variety Show Market

Hyundai Home Shopping announced on the 20th that it will actively expand its deal commerce content 'Apgwanggojejakso,' which is showcased on YouTube.

They plan to accelerate efforts to enhance the competitiveness of their mobile platform, which is being promoted to secure new growth engines while reducing dependence on TV broadcasting. On the 21st, they will launch their own deal commerce YouTube channel, Apgwanggojejakso, and release the 4th broadcast at 12 PM. The previous 1st to 3rd broadcasts were released as part of various contents on Hyundai Home Shopping's official YouTube channel 'Hook TV,' but from this day forward, it will operate as an independent channel.

Hosted by broadcaster Kwon Hyuk-su, 'Apgwanggojejakso' is an entertainment program with the concept of negotiating prices for specific products. Once the discount rate is decided on Apgwanggojejakso, sales proceed at that price on the official online mall 'Hyundai H Mall' and the mobile live commerce platform 'Shora,' aiming to expand synergy among Hyundai Home Shopping's mobile platforms and attract new customers. The effects of Apgwanggojejakso are also evident; related promotional events held on Hyundai H Mall saw an average customer inflow 36 times higher than usual, with over 80% of purchasing customers in their 20s and 30s.

The 4th broadcast will feature the popular calf massager 'Pulio,' which is highly favored on SNS. Sports announcer Kwak Min-seon and comedian Choi Woo-seon, who is popular on YouTube, appear together to enhance the entertainment value. Hyundai Home Shopping will sell the product at the discounted price revealed during the broadcast on Hyundai H Mall until midnight on the 27th. The Shora sales broadcast will also be held for one hour starting at 7 PM on the 27th.

To raise awareness of Apgwanggojejakso, movie theater advertisements will also begin. From the 22nd, highlight videos of the 4th broadcast will be shown before movies at 90 Megabox locations nationwide. A Hyundai Home Shopping official explained, "We are opening a separate channel to strengthen individual branding as an entertainment-specialized channel," adding, "We plan to drive a 'one source multi-channel' strategy that creates synergy by linking various sales channels centered on differentiated entertainment content."