Hit Product of the Year
Amore Beauty Philosophy and Ginseng Science Integration
Amorepacific's newly launched Sulwhasoo skincare line 'Jinsul' embodies the beauty philosophy that has been continued since 1932 and the unique ginseng science. Jinsul, meaning the treasure of Sulwhasoo, is Sulwhasoo's premium line that has evolved continuously since its first introduction in 2006.
According to Amorepacific on the 21st, the Jinsul line consists of four products: Jinsul Cream, Jinsul Eye Cream, Jinsul Serum, and Jinsul Baekok Massager. It contains the essence of Sulwhasoo's unique ingredients, technology, and design.
The key ingredient of the Sulwhasoo Jinsul line is ‘Jinsaeng Berry,’ which refers to the ‘ginseng fruit’ that condenses all the energy and activating abilities of ginseng. The ginseng fruit is cultivated under strict conditions for 1,000 days and is so difficult to handle that it must be harvested by hand within a single day each year. Jinsul contains anti-aging components found in only 1g out of 600kg of Jinsaeng Berry extract. The moment it is applied, it deeply penetrates the skin to remove skin waste accumulated from external irritants and corrects the skin angles that have collapsed due to aging.
The core of the new Jinsul line is its skin lifting effect. It is expected to lift the skin at the outer corners of the eyes, the apple zone, the corners of the mouth, and the jawline.
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