Forty-Year-Old Lotte Wellfood Pepero Accelerates Global Expansion Race

Lotte Wellfood, Pepero Ambassador NewJeans and
Marketing in 17 Countries Including the Philippines and Hong Kong
Pepero Outdoor Advertisement in New York Times Square

Lotte Wellfood is putting effort into increasing product awareness in overseas markets to celebrate the 40th anniversary of Pepero's launch.

According to the distribution industry on the 20th, Lotte Wellfood has launched marketing campaigns in 17 countries including the Philippines, Hong Kong, Taiwan, and Kazakhstan together with Pepero's global ambassador, NewJeans. The slogan of the Pepero global integrated campaign is 'Say Hello with PEPERO.' It conveys a warm message of empathy by sharing Pepero, which can express feelings more than ten words in various everyday situations.

Notably, in the United States, Pepero brand digital outdoor advertisements are displayed in New York Times Square and the center of Los Angeles (LA) Koreatown. Also, brand-exclusive displays are operated in over 70 stores, including the well-known local Korean supermarket 'H-MART.'

Pepero Global Official Ambassador NewJeans
[Photo by Lotte Wellfood]

In Vietnam, outdoor advertisements will be displayed for three months starting in October at the busiest Ho Chi Minh District 1 rotary. A pop-up store where visitors can experience Pepero Day culture has been set up in the 'Banhan Shopping Mall' in Ho Chi Minh District 10 (a densely residential area).

Pepero, launched in 1983, is expected to achieve annual sales of 200 billion KRW domestically and internationally this year. Since its launch until last year, the cumulative sales of this product amounted to approximately 1.9 trillion KRW, and the cumulative sales this year are also expected to exceed 2 trillion KRW.