Izpmp Gogoyangyang Wins Grand Prize in Public Sector at Smart App Awards 2023

One-Stop Tourism Platform to Enjoy Tourism and Leisure Specialized Content in a Single App

[Photo: At the Smart App Award 2023, EZPMP won the Public Sector Grand Prize with the Yangyang Smart Tourism Platform 'Gogo Yangyang']

Izpmp, a leading company in the digitalization of the tourism and MICE industries (CEO Han Shin-ja, Choi Hak-chan), won the Public Sector Grand Prize at the ‘Smart App Awards 2023’ held on the 14th at the Yangjae aT Center with the Yangyang smart tourism platform ‘Gogoyangyang’.

Now in its 14th year, the Smart App Awards is an awards ceremony hosted by the Korea Internet Professionals Association and organized by the iAwards Committee to select the most innovative and excellent apps in each category. This year, 128 companies participated across 33 fields in 7 categories. Izpmp’s Gogoyangyang received excellent evaluations in all six assessment criteria: visual design, UI design, technology, content, service, and marketing, earning this award.

Gogoyangyang is an app developed by Izpmp in collaboration with Yangyang County to digitally transform local tourism. It was carried out as part of the ‘Smart Tourism City Development Project’ led by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization. The app supports a one-stop tourism environment where users can enjoy not only tourism information such as attractions, accommodations, restaurants, and transportation but also reservation and payment services for surfing and workation centers, as well as AR game content. Additionally, local governments and regional businesses can check and utilize tourism data through the Gogoyangyang administrator web, with real-time information updates available.

Choi Hak-chan, CEO of Izpmp, stated, “Gogoyangyang is an app providing region-specific content for Yangyang, especially offering real-time surfing and marine leisure information tailored to the needs of the MZ generation, delivering customized services to tourists. It also provides local governments with data that forms the basis for tourism policy-making and offers meaningful databases to regional businesses for sales and revenue, making it a smart tourism solution that benefits both tourists and the public and private sectors.” He added, “We plan to expand Gogoyangyang beyond a simple tourism app into a digital hub for regional tourism.”

Meanwhile, Izpmp is establishing its reputation as a leading smart tourism platform service company by sequentially launching ‘Touch Suwon’ in Suwon City, ‘Daegu Trip’ in Daegu City, and ‘Gogoyangyang’ in Yangyang County as part of the Smart Tourism City Development Project.