Tudument Holds Pop-up Store at 'The Hyundai Seoul' for Year-End Celebration

- Popup store operation on B2 floor of The Hyundai Seoul from 14th to 20th
- 10% discount on all products from 23 FW collection

Women’s fashion brand TTUDEMENT, led by creative director Choi Kyung-won, is holding a pop-up store at The Hyundai Seoul to celebrate the year-end season.

TTUDEMENT will operate a pop-up store for one week from the 14th to the 20th on the B2 floor of The Hyundai Seoul’s Creative Ground in Yeouido, Seoul. The pop-up store, themed “Holiday Greetings,” expresses gratitude for the support and love received from customers since the launch of the new brand this year.

Customers visiting the TTUDEMENT pop-up store can enjoy a 10% discount on all products from the 23 FW season collection. Additionally, special gifts will be offered based on purchase amounts: a velvet scrunchie for purchases over 200,000 KRW, and a ball cap along with a velvet scrunchie for purchases over 300,000 KRW.

To celebrate the opening of the TTUDEMENT pop-up store at The Hyundai Seoul, actress Jeon So-ni, known for her roles in and , visited the site on the 14th. From the 16th to the 17th, a lucky draw event with a 100% winning chance will be held, offering prizes such as △TTUDEMENT eco bags △button collar sweatshirts △suede mini bags △and 300,000 KRW in store credit.

Choi Kyung-won, creative director of TTUDEMENT, said, “To give back to our loved ones during the upcoming year-end, we decided to present the pop-up store with a gift shop concept. We hope many customers will experience TTUDEMENT’s classic products firsthand and enjoy happy moments in their daily lives.”

Meanwhile, TTUDEMENT is a women’s brand that embodies the meaning of ‘expressing myself through attitude (Attitude + Statement),’ inspired by stories that transcend everyday life and imagination. The brand is led by director Choi Kyung-won, well known as a stylist for actress Jung Yu-mi and K-pop girl group BLACKPINK.