Focus Media installs Elevator TVs in Lotte Castle housing over 5,000 households in Busan

Focus Media Korea, the operator of Elevator TV, announced on the 14th that it has installed Elevator TVs in the elevators of Hwamyung Lotte Castle Kaiser in Busan, where 5,239 households reside.

Focus Media produces and broadcasts Elevator TV content and runs various online and offline programs such as creating pop-up stores in idle spaces within the complex to hold experience events and concerts.

Focus Media installed Elevator TVs in 96 elevators across 48 buildings of Hwamyung Lotte Castle Kaiser and in the management office, producing and broadcasting customized content based on integrated apartment data to make residents' lives more convenient.

Notices from the management office, brand and leisure/culture information, resident discounts and prize benefits, news from public institutions and local businesses, public campaigns, and digital art will be broadcast.

Han Jeong-ho, branch manager of Focus Media, said, "We will also introduce diverse resident benefit programs suitable for shared facilities within the complex, such as a premium sauna supplied with hot spring water, an indoor swimming pool, and a recently opened book caf? with over 100 seats."

Meanwhile, Focus Media has been contributing to the growth of the corporate ecosystem in the Busan living area and the creation of youth jobs by participating in events such as 'Busan Slushed' and the 'Busan Asia Startup Expo (Fly Asia),' spin-off events of the global startup festival SLUSH, held in June and October.