Musinsa Standard to Open Offline Store in Seomyeon, Busan on the 29th

Second Store Outside the Capital Area
Continuing to Expand Offline Customer Experience

Musinsa Standard announced on the 14th that it will officially open an offline store in Seomyeon, Busan on the 29th.

Musinsa Standard Seomyeon Store Exterior Rendering
[Photo by Musinsa]

This is the second Musinsa Standard offline store outside the metropolitan area and the fifth nationwide. On the first floor of the Seomyeon store, the main men's seasonal products will be displayed. The second floor will house men's essential items such as denim, slacks, and underwear, while the third floor will be filled with women's fashion and accessories.

To commemorate the opening of its first offline store in the Busan area, Musinsa Standard will also introduce 'Seomyeon Exclusive' items in collaboration with graphic artist Ok Geunnam.

To provide a convenient customer experience at the offline store, there are nine fitting rooms on the second floor and six on the third floor. Mirroring displays and color-adjustable lighting have been installed to create 'Live Fitting Rooms' optimized for short-form video shooting, with one on each of the second and third floors. Additionally, the pickup desk for 'Mutan Pickup,' Musinsa Standard's representative online-to-offline (O2O) service, is located on the second floor, and pickup lockers are operated outside the store.

Geonoh Lee, head of Musinsa Standard, said, "We plan to continue expanding Musinsa Standard offline stores and provide customers with more experiences and value."