On the 14th, E-Land announced the opening of a paid membership store, 'Land500 Naedong Branch,' in Naedong, Gimhae-si, Gyeongsangnam-do.
Land500 Naedong Branch is the last paid membership store introduced by E-Land in 2023, bringing the total number of membership branches to 18.
By joining E-Land's paid membership Land500 Club, customers can purchase 500 types of products at offline stores at prices comparable to the lowest online prices. E-Land offers members up to 20 times more points and up to an additional 7% discount compared to the existing E-Land membership benefits.
Land500 Naedong Branch is a two-story store with a sales area of 584㎡ (176 pyeong). Various home appliances are arranged on each floor in a home appliance experience space where customers can comfortably try them out. In particular, Land500's online lowest price challenge products are displayed throughout the store, allowing customers visiting Naedong Branch to conveniently compare prices.
To celebrate the new opening of Land500 Naedong Branch, E-Land has prepared various events. Customers who purchase six home appliances such as refrigerators, washing machines, and vacuum cleaners as a package will receive cashback benefits of up to 6 million KRW and gifts. Special prices are offered on laptops and tablet PCs for students preparing for the new school year next year, and customers who purchase assembled PCs with event cards can enjoy long-term interest-free benefits for up to 36 months. On December 14 and 16, a special event corner will also be set up to sell daily necessities such as laundry racks, pot sets, and bedding sets for 500 KRW.
An E-Land representative said, "Thanks to the interest and support from customers for the paid membership, we were able to open 18 Land500 stores this year," adding, "In 2024, we plan to develop the membership system by incorporating various feedback on the membership and further introduce new types of Land500 branches."
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