Dongseo University has jumped into a project to revitalize tourism in the Dongbusan area.
Dongseo University (President Jang Je-guk) LINC 3.0 Project Group (Director Hwang Gi-hyun) announced on the 11th that it held an "Ideathon for the Revitalization of Tourism in the Dongbusan (Gijang) Area (Evergreen Idea Contest)" on the 7th and 8th at the Gijang-gun area and H AVENUE Hotel Gijang Ilgwang Branch.
The ideathon for revitalizing tourism in the Gijang area was hosted by the Ministry of Education, the National Research Foundation of Korea, Dongseo University, Gijang-gun, and Busan Technopark.
The AI·Smart Tourism ICC Council, consisting of LINC 3.0 project groups from Daejeon University, Dongguk University, Dongseo University, and Catholic Kwandong University, jointly organized the event. It was supported by the Busan City Community Win-Win Cooperation Support Project and sponsored by Goldbridge, The Holiday, Isang Company, Local by Local, and By the Busan C.
The AI·Smart Tourism ICC Council is a group of representative universities from five regions conducting LINC 3.0 projects, formed to develop the local tourism industry and nurture talent. Since August 2022, it has been planning and operating joint programs to create shared collaborative achievements in the tourism sector ICC.
This competition featured two themes reflecting the demands of the Gijang-gun Tourism Promotion Division: ▲ Ways to spread lifestyle tourism in Gijang-gun ▲ Ideas for local tourism content in Gijang-gun.
Over 30 participants, including those from Dongseo University, conducted on-site surveys on the first day of the ideathon, the 7th, and prepared deliverables for idea generation, presentation, and evaluation. Afterwards, they received mentoring from Ban Ji-han, an official from the Gijang-gun Tourism Promotion Division, and local tourism industry experts to refine their ideas and produce final deliverables.
The evaluation and awards ceremony took place on the 8th at H AVENUE Hotel Gijang Ilgwang Branch. To actively utilize the students’ excellent ideas, officials from related local organizations such as Gijang-gun Office, Busan Tourism Organization, and Busan Center for Creative Economy and Innovation participated in the evaluation.
Dongseo University’s Post-it Team (Tourism Management and Convention Department students Kim Do-hye, Kang Ye-jin, Lee Yeon-kyung, Park Seo-jun) proposed an idea to revitalize local tourism by rebranding Mundong Village and the Slow Mailbox in Gijang-gun, turning them into a single notepad that serves as a communication channel to connect regions and attract people to Gijang-gun, winning the grand prize.
Hwang Gi-hyun, director of Dongseo University LINC 3.0 Project Group and Shared Collaboration Center, said, “We hope that the excellent ideas from the ideathon for revitalizing tourism in the Dongbusan area, a regular event of the LINC 3.0 AI·Smart Tourism ICC Council, will be reflected in policies to activate the local tourism industry.”
He added, “We will also prepare to continuously hold ideathons for regional tourism revitalization next year.”
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