10,000 Won vs 300,000 Won... Polarization Trend in Convenience Store Wine

Wine Sales Increased 50 Times Compared to Last Month

The convenience store wine consumption trend is becoming polarized. Both high-end products priced well over 300,000 won and daily products priced in the 10,000 won range, which are more than 20 times cheaper, are receiving attention simultaneously.

On the 11th, Korea Seven announced that the year-end champagne special lineup released on the 1st has been receiving a hot response since the event started. In particular, the high-end products exclusively introduced by the industry, ‘Piper-Heidsieck Rare 13’ and ‘Perrier-Jou?t Belle Epoque 14’, sparked a flood of consumer inquiries despite their prices exceeding 300,000 won.

7-Eleven Champagne Promotion
Photo by 7-Eleven

The biggest reason for the popularity of this Seven Eleven event is that it brought in high-end products rarely seen in the domestic wine market. According to Seven Eleven’s analysis of champagne sales from the 1st to the 10th, wine sales increased about 50 times compared to the same period last month and tripled compared to last year’s champagne special season.

Daily wines priced more than 20 times cheaper are also continuing to receive a good response. For example, ‘Henri Mathis Allanscott Sauvignon Blanc’, launched by Seven Eleven last month as an extremely cost-effective daily wine in the 10,000 won range, surpassed cumulative sales of 40,000 bottles within three weeks of release, selling out the initial stock. This reflects both a rational consumption mindset in the era of high prices and a willingness to open wallets boldly for the year-end.

A Seven Eleven official said, "This champagne special event is receiving a lot of love as almost all products are sold out," adding, "This year-end, not only ultra-high-priced products but also extremely cost-effective products are selling like hotcakes, so we are working hard to secure additional stock for both categories."