Yoon Visits Kkangtong Market with Business Leaders on the 6th
Lee Jae-yong Eating Fish Cake Soup...Simple Appearance Draws Attention
President Yoon Suk-yeol made a surprise visit to Ggangtong Market, a representative traditional market in Busan, along with heads of major business conglomerates, and the fish cake shop visited by Samsung Electronics Chairman Lee Jae-yong has become a hot topic.
According to an online community on the 10th, the fish cake shop in Busan's Ggangtong Market that Chairman Lee visited on the 6th launched a marketing campaign featuring the phrase "Fish cakes of Korea's VIPs." The shop even displayed a photo of Lee Jae-yong eating fish cakes on the main page of its online shopping mall.
When Chairman Lee visited the fish cake shop, he requested, "Boss, may I have some fish cake broth?" He drank the broth from a paper cup and said, "Ah, this is good," creating a scene of enjoying the fish cakes that attracted attention.
Following the surge of consumer interest in the visit by President Yoon and the conglomerate heads, the shop is actively promoting sales by preparing live commerce broadcasts on the 11th, 18th, and 25th.
Netizens responded with comments such as "Business luck has blossomed," "One photo has the promotional effect of 1 billion won," and "I want to try the VIP fish cakes too."
Meanwhile, on the 6th, the visit to Ggangtong Market with President Yoon to encourage merchants included Samsung Electronics Chairman Lee Jae-yong, SK Vice Chairman Choi Jae-won, LG Chairman Koo Kwang-mo, Hanwha Vice Chairman Kim Dong-kwan, HD Hyundai Vice Chairman Jung Ki-sun, Hyosung Chairman Cho Hyun-joon, Hanjin Chairman Cho Won-tae, and Korea Economic Association Chairman Ryu Jin.
They shared tteokbokki, odeng (fish cakes), and bindaetteok (mung bean pancakes) while touring the market. The rare eating broadcasts and down-to-earth appearances of the conglomerate heads captured in photos and videos taken by ordinary citizens drew attention.
When a citizen shouted "Handsome" to Chairman Lee that day, he made a 'shh' gesture by placing his right index finger to his lips and then smiled. This moment was captured and spread widely on the internet. As the photo became a hot topic, it spread through various social media platforms, and Lee's nickname "Jae-Dragon" ranked on the real-time trends on X (formerly Twitter).
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