Hugel Hosts Medical Expert Invitation Program in Thailand to "Enhance Product Competitiveness"

Hugel recently announced on the 7th that it successfully concluded the 'GLAM for Thailand 2023' event targeting healthcare professionals (HCPs) in Thailand.

Park Joo-hyuk, Chief Director of The Hill Dermatology Clinic, is conducting an on-site demonstration at Hugel's 'GLAM for Thailand 2023' event. [Photo by Hugel]

'GLAM (Global Aesthetics Masterclass)' is an overseas healthcare professional invitation program hosted by Hugel to strengthen its competitiveness in the global market. The event in Thailand was the second one following March, where over 40 local healthcare professionals attended to exchange the latest Korean procedure trends and know-how.

The event was mainly conducted through live demonstrations. Park Juhyuk, the chief director of The Hill Dermatology Clinic, introduced various procedures on areas including forehead and glabellar wrinkles, skin, jawline, salivary glands, trapezius muscle, and calves under the theme of ‘Facial and body line improvement through botulinum toxin procedures.’

Participants expressed high satisfaction, stating it was an opportunity to experience the product quality of Hugel’s botulinum toxin 'Estox (domestic product name Botulex),' Hugel explained.

Hugel is the first domestic company to enter all three markets in Thailand: botulinum toxin, hyaluronic acid (HA) fillers, and PDO threads. The company plans to continue expanding its influence by maintaining ongoing exchanges with local medical professionals. Botulinum toxin currently holds the number one position in the industry, and following the PDO thread launch in June, the initial shipment and sales of HA fillers are scheduled within this year.

A Hugel representative said, "This event was organized to further solidify our corporate and product competitiveness in Thailand, a leading country in Southeast Asia for beauty and plastic surgery. As Hugel maintains the number one market share in Thailand’s botulinum toxin market, we plan to leverage our high brand awareness and local network to enhance synergy with newly launched brands."