Combination of Special Environment Equipment and Moving Chair
Lotte Cinema announced on the 7th that it will be the first in Korea to introduce the specialized theater 'Super MX4D,' which allows viewers to enjoy 4D movies in a realistic way. In partnership with the global theater 4D system MX4D, it will open at World Tower branch on the 20th and at Suwon branch in early next month.
This theater combines special environmental equipment with moving seats. Depending on the scenes in the movie, it delivers fourteen sensory effects including seat vibrations and vibrations, water, wind, and scents. Kim Byung-moon, Head of Cinema Business Division at Lotte Cultureworks, said, "With delicate 4D programming that considers the flow and emotional line of the movie, we will provide a satisfying experience for all five senses."
The first screening will be the action blockbuster "Noryang: Sea of Death," depicting General Yi Sun-sin's last battle. To commemorate the opening, Lotte Cinema will offer discount coupons and hold a lottery event. For more details, please refer to the Lotte Cinema application or website.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
