Shinsegae Casa 'Campo' Surpasses 220,000 Units Sold... "Offers a Cozy Feeling"

Special Promotion 'Amazing Campo' Launched
Application of Highly Resilient and Elastic Filling Material

Shinsegae Casa's bestseller sofa 'Campo' has recorded cumulative sales of 220,000 units in about four years since its launch.

Shinsegae Casa's bestseller 'Campo' sofa
[Photo by Shinsegae Casa]

Shinsegae Casa announced on the 6th that it will hold a special promotion called 'Amazing Campo' to celebrate surpassing 220,000 cumulative sales of Campo.

When Campo was launched in 2019, it set a record of selling one unit every 10 minutes. It led the fabric sofa trend in a market where leather sofas were preferred. If all the Campo sofas sold so far were lined up, they would stretch 232 km, the distance from Seoul to Daegu.

The advantages of Campo include functional fabric, comfortable seating, and modular features. It has water-repellent and stain-resistant functions, making light contamination easy to remove, and it is also resistant to scratches.

The left seat has been significantly widened, and goose down and other filling materials with excellent resilience and elasticity have been applied to the cushions and back cushions. A Shinsegae Casa official explained, "It offers a soft and cozy feeling as if sitting on a cloud."

The Amazing Campo promotion runs until January 14 next year. Customers who purchased Campo on Shinsegae Casa's online shopping platform 'Good.com', other online malls, or Casamia offline stores before the 30th of last month will receive 10,000 shopping support points upon certification on Good.com. If certified through staff at the store, department store gift certificates will be given according to the purchase amount when buying Casamia products. Also, customers who join the Wedding & Moving-in Club at the store and purchase Campo Plus products worth more than 3 million KRW by the 17th will receive department store gift certificates.

A Shinsegae Casa official said, "Over the past four years, we have satisfied customer needs with various versions of the Campo sofa lineup according to changes in living environments, family members, and interior trends," adding, "We will continue research and development so that the loyalty of Campo, which has been loved for a long time, can be experienced throughout living spaces such as bedrooms, living rooms, and dining rooms."