Lotte e-Commerce Appoints Park Ik-jin as CEO, Head of Affinity Operations

Park Ik-jin, Head of the Global Operations Group at Affinity Equity Partners, has been appointed as the CEO of Lotte Shopping's e-commerce division.

On the same day, Lotte Group announced this as part of its "2024 Regular Executive Personnel Appointments."

Born in 1968, the new CEO Park previously served as CFO of the Card Business Division at Citibank Korea, Executive Director in charge of Strategy at Hyundai Card Capital in 2012, Head of Marketing and Vice President at ING Life Insurance in 2014, and Vice President of Marketing and Digital at MBK Lotte Card in 2019. Since 2021, he has been serving as Head of Operations at Affinity (PE).

Park is recognized for his extensive consulting experience in managing commerce platform companies, marketing, product development, and new business areas. Lotte Group expects that Park’s expertise will significantly contribute to the turnaround of the e-commerce division and the creation of synergy with the Ocado system.