CJ CheilJedang Revamps 3 Types of Ready-to-Eat Udon Including 'Katsuo Udon'

Increase Bonito Flake Content and Maximize Umami
Spicy Udon and Tempura Udon Enhance Noodles' Chewy Texture

CJ CheilJedang announced on the 6th that it will renew three products?'Katsuo Udon,' 'Spicy Udon,' and 'Tempura Udon'?to迎 the peak season of convenient udon meals.

Renewed Katsu-o Udon
Photo by CJ CheilJedang

Katsuo Udon is considered the original convenient udon product in Korea. Through the renewal, the content of dried bonito flakes was increased, and the broth's umami flavor was maximized by adding kelp soy sauce and low-temperature aged udon seasoning liquid. Spicy Udon and Tempura Udon enhanced the noodles' chewy and springy texture by adding egg white powder.

The designs were also neatly renewed so that consumers can easily grasp the characteristics of each product. Phrases such as 'Deep flavor with katsuo extract' and 'Spicy taste with Cheongyang chili and red chili' were added to highlight the products' differentiation points and special features at a glance.

CJ CheilJedang currently holds more than half of the domestic convenient udon market share and has maintained the number one sales position for 17 years.

Kim Hanseul, PM of Wrapped Food & Noodle at CJ CheilJedang, said, "The secret to Katsuo Udon's number one status is the relentless effort to meet consumers' tastes," adding, "We will continue to improve taste and quality based on the technology and know-how accumulated over many years."