The E&M is showing strength following the news of Twitch ceasing operations in South Korea. This is interpreted as highlighting the company's personal broadcasting platform business division.
As of 9:42 AM on the 6th, The E&M is trading at 225 won, up 6.13% compared to the previous day.
On the same day, Twitch announced through a notice that "Twitch has decided to cease business operations in South Korea as of February 27, 2024, Korean time."
Meanwhile, The E&M's Popcorn TV is known as one of the leading personal broadcasting platforms in South Korea, alongside AfreecaTV. Anyone can watch live broadcasts for free through simple membership registration, and personal broadcasts are simultaneously streamed through more than 100 domestic platforms, including CelebTV.
As of 2020, the average monthly payment per paying viewer (ARPPU) on Popcorn TV was 180,000 won, the highest figure among domestic online paid content platform companies.
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