Experience the 'LG Hydrotower' at the Popup Store

Operating at Shinsegae Gangnam for Ten Days Starting from the 1st

LG Electronics has launched a campaign to promote its new concept premium water purifier humidifier, the 'LG PuriCare Objet Collection Hydro Tower.'

LG Electronics announced on the 6th that it will operate a Hydro Tower pop-up store at Shinsegae Department Store Gangnam branch for ten days starting from the 1st of this month. Over 2,000 visitors have already visited the pop-up store last weekend.

LG Electronics models experiencing the Hydro Tower at the pop-up store.
[Photo by LG Electronics]

The pop-up store offers various programs that allow customers to easily understand and experience the core technologies of the Hydro Tower. In addition to product trials, customers can enjoy air purification preference tests and assembling a Hydro Tower 3D puzzle. Those who upload images of their product experience on SNS can also receive prizes.

The Hydro Tower completes clean humidification through a three-step process: ▲a 'water purification filter' that removes 99.9% of scale-causing substances such as minerals ▲'high-temperature sterilization' that boils purified water at 100 degrees Celsius ▲a 'clean filter' that blows out air free of ultrafine dust. After use, the 'automatic drying' function helps dry the moisture in the passage where water particles have passed, ensuring internal hygiene.

Following the Shinsegae Department Store Gangnam branch, LG Electronics plans to sequentially operate pop-up stores at The Hyundai Daegu and The Hyundai Seoul.