HiteJinro Operates 'Jinro X Bbangbbang-i' Pop-up Store

Introducing a Unique Worldview with the Concept of 'Bbangbbang-i Visiting Dukkeop Town'

HiteJinro announced on the 6th that it will operate the ‘JinroX Bbangbbang-i’ pop-up store, a collaboration between Jinro’s toad character and the popular YouTube character ‘Bbangbbang-i’.

This pop-up store will be operated in a ‘pop-up in pop-up’ format, where the ‘JinroX Bbangbbang-i’ pop-up store is connected inside the ‘Bbangbbang-i’s Daily Life’ pop-up store. Under the concept of ‘Bbangbbang-i visiting Ddukkeob Town,’ visitors can explore various spots and experience a unique world.

The brand experience begins at the Ddukkeob Town bus stop. After passing the bus stop photo zone, visitors can taste anju (side dishes) and Jinro at Ddukkeob Pocha, enjoy shooting, curling, tarot, and more at Kkeop Arcade, and find a set of five JinroX Bbangbbang-i collaboration goods at Kkeop General Store. Especially, visitors who collect stamps by visiting each space will receive a limited set of anju and two glasses of Jinro at Ddukkeob Pocha, limited to 700 sets per day.

The JinroX Bbangbbang-i pop-up store will be open for 14 days from the 14th to the 27th at S Factory Building D in Seongsu-dong, and minors are not allowed to enter.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, “We expect a unique synergy between the two beloved characters through collaboration with Bbangbbang-i, a character popular among the younger generation on YouTube,” adding, “Through trend-aligned planning, we will rediscover the toad character and continue various brand attempts.”