Innocean Fully Restores Hyundai Motor Former Chairman's Development Program

New Tech-Based 'Generative AI Dedicated TF Team' Established

Innocean announced on the 6th that it has established a 'Generative AI Dedicated Task Force (TF) Team' based on New Tech. The AI TF team is characterized by its specialization in planning hybrid content and building platforms using generative AI tailored to client demands.

[Image source=Yonhap News]

As its first project, the AI TF team recently restored the voice of the late Chung Ju-yung, the former chairman of Hyundai Motor Group. This voice was also used as the opening video at the groundbreaking ceremony of Hyundai Motor's new electric vehicle factory held recently in Ulsan. To ensure the success of this voice restoration project of Chairman Chung, Innocean secured hundreds of types of voice data recorded during his lifetime. The generative AI voice restoration technology was trained with the most suitable voice for the content, replicating speech habits, speed, and even emotional changes, achieving an implementation close to 100%.

Previously, since 2021, Innocean has expanded new marketing areas based on New Tech by planning and executing various campaigns involving extended reality (XR/VR), metaverse platforms (Roblox, Zepeto), and non-fungible tokens (NFTs). Innocean stated, "Various projects are planned, including chatbot construction using generative AI, New Tech-based content production, and memorandums of understanding with leading global companies," emphasizing, "Our goal is to actively introduce and implement new advertising techniques to respond to diverse client demands and maximize efficiency."