KB Financial Releases Video "The Last Ground to Protect, Soil"

On the 5th, World Soil Day Highlights the Importance of Soil

On the 5th, KB Financial Group released a video highlighting the importance of soil in celebration of World Soil Day.

The video titled "The Last Ground to Protect, Soil," released on KB Financial's YouTube channel, was planned by Professor Seokyung Deok from Sungshin Women's University and KB Financial, with narration by actress Lee Sun-bin. The video introduces practical actions to protect soil, such as reducing household wastewater, using reusable products, and utilizing compost made from food waste in regenerative agriculture, encouraging many people to participate in soil conservation.

Since last year, KB Financial has been producing videos that raise awareness about the importance of the natural environment and propose actions for the public to preserve ecosystems, releasing them on environmental commemorative days. This video is the fourth in the series, following "Reducing Carbon Footprint at Your Fingertips" released on Earth Day (April 22), "For the Bees!" released on World Bee Day (May 20), and "Amazon of the Sea, Zostera Beds" released on International Coastal Cleanup Day (September 16).

A KB Financial representative stated, "We will continue to communicate through various content that resonates with our customers about the necessity of a sustainable ecosystem."