Lotte Cinema Introduces 'With Kids' Pricing Plan

Charging Infant and Toddler Fees to Both Guardians and Children

Lotte Cinema announced on the 27th that it will introduce the 'With KIDS' pricing plan, allowing customers accompanied by children to enjoy movies more affordably at the end of the year. When watching animations selected by Lotte Cinema, both guardians and children will be charged the toddler rate. Previously, guardians were required to pay the adult rate. The first movie to offer this benefit is the upcoming release on the 30th, "The Galactic Safety Squad Movie: True Courage." Starting with this, the 'With KIDS' applicable movies will be expanded. Kim Byung-moon, Head of Cinema Business at Lotte Cultureworks, said, "We want to ease the burden for customers visiting cinemas with their children during the year-end," adding, "We will contribute to revitalizing the movie market by launching various pricing plans."