29CM "Black Friday 'Egoodweek' Sales Amount Up 286% YoY"

Record High
930,000 Products Sold in Ten Days

The taste select shop '29CM (Isipgu Sentimiteo)' announced on the 24th that this year's Black Friday event 'E-Good Week' sales increased by 286% compared to the previous year, setting a record high.

Photo by 29CM

During this year's E-Good Week, which 29CM held for ten days starting from the 13th, more than 930,000 products were sold. This is more than three times the amount compared to last year. The category with the highest sales rate was women's fashion, accounting for 57% of all products. Partimento Women's wide sweatpants sold over 10,000 units during this E-Good Week alone. Brands such as Dunst, Letter, Ringseoul, Afterprey, Yurago, and Iah showed high preference, and women's accessory brands like UGG, Komorebi Museum, and Type Service also performed well in sales. New brands introduced at the 'E-Good Entry Fair,' including Leva, Jos Lounge, and For Your Eyes Only, also attracted attention.

The daily active users (DAU) during the event period more than doubled compared to last year's Black Friday. The number of new subscribers who used 29CM for the first time during this E-Good Week increased by 293% compared to the daily average. The cumulative viewers of the three live commerce broadcasts held during the E-Good Week reached approximately 476,000, which is 87% of last year's total annual live viewers.

A 29CM representative stated, "We will continue to clearly demonstrate 29CM's unique curation capabilities and identity while actively expanding opportunities to solve inventory issues and drive sales growth for our partner brands."