Attendance at Launch Ceremony of Samsung Affiliates Including Cheil Worldwide and S-1
Multicultural Youth Improve Mental and Physical Health Through Sports
Providing Customized Education by Level to Digitally Disadvantaged Elderly
Samsung is launching a new CSR project that supports socially vulnerable groups such as multicultural youth and the elderly. Following efforts in youth education and win-win projects with small and medium-sized enterprises, Samsung is now expanding the scope of its CSR activities to address the emerging social issue of marginalization. Not only Samsung but also relevant government ministries, non-governmental organizations (NGOs), and external experts from various business sectors will participate to enhance expertise and strengthen practical support.
Project Implementation with Support from Various Sectors Centered on Cheil Worldwide and S-1
On the 22nd, nine Samsung affiliates including Cheil Worldwide and S-1 held a launch ceremony for the "CSR New Project Supporting Socially Vulnerable Groups" at the Raemian Gallery in Samsung C&T’s Housing Culture Center located in Songpa-gu, Seoul. The event was attended by over 100 people, including Park Kwang-on from the Democratic Party of Korea, Kim Hee-gon from the People Power Party, Kim Hyun-joon, Director of Population Policy at the Ministry of Health and Welfare, Kim Byung-jun, Chairman of the Community Chest of Korea, Oh Jun, Chairman of Save the Children, NGO partners, Kim Jong-hyun, President of Cheil Worldwide, and Nam Goong-beom, President of S-1.
Samsung executives attended the 'CSR New Business Launch Ceremony for Supporting Socially Vulnerable Groups' held on the 22nd at the Samsung C&T Raemian Gallery in Songpa-gu, Seoul, and are viewing the exhibition wall introducing the new CSR business. / Photo by Samsung
At the launch ceremony, Samsung announced the start of two CSR projects: the "Samsung Multicultural Youth Sports Class," aimed at boosting confidence and social skills among multicultural youth, and the "Samsung Senior Digital Academy," designed to help elderly people overcome difficulties in daily life caused by the digital information gap, including crime prevention and employment support.
The Samsung Multicultural Youth Sports Class will be operated by Cheil Worldwide, while the Samsung Senior Digital Academy will be managed by S-1. In addition to Samsung, relevant government ministries, NGOs, and external experts from each business sector will participate to leverage the unique characteristics of each field, establishing an integrated support system to enhance the professionalism and practical support of the projects.
The Ministry of Health and Welfare, Community Chest of Korea, Save the Children, Central Elderly Protection Agency, Cheil Worldwide, and S-1 signed an agreement on the day to ensure the successful implementation of the projects. They also held an exhibition and shared videos detailing the background, social significance, and specific contents of each new CSR project. The event concluded with a congratulatory performance by the multicultural children's choir, the "Rainbow Choir," adding meaning to the occasion.
Started from Employee Ideas... "We Must Ensure No Social Member Is Marginalized"
The new CSR projects originated from employee ideas. Samsung conducted an idea contest to discover new projects suitable for the CSR direction of "pursuing win-win cooperation," aiming to expand support targets and increase employee participation. Nine Samsung affiliates?Cheil Worldwide, S-1, Samsung Biologics, Samsung Bioepis, Hotel Shilla, Samsung Welstory, Samsung Medical Center, Kangbuk Samsung Hospital, and Samsung Global Research?collected about 900 ideas from employees since last year.
From the left, Kim Jong-hyun, President of Cheil Worldwide; Oh Jun, Chairman of Save the Children; Kim Hyun-jun, Director of Population Policy at the Ministry of Health and Welfare; Kim Byung-jun, Chairman of the Community Chest of Korea; Lee Ki-min, Director of the Central Elderly Protection Agency; and Namgung Beom, President of S-1, are taking a commemorative photo at the CSR launch ceremony. / Photo by Samsung
After employee voting, the submitted ideas were decided to support multicultural youth and the elderly. The number of multicultural youth in Korea increased from 122,000 in 2018 to 168,000 last year, yet many still face difficulties due to social discrimination and language and cultural differences. Improving the digital capabilities of the elderly, who number around 10 million, has also emerged as a major social issue.
Kim Jong-hyun, President of Cheil Worldwide, said, "Samsung has been promoting CSR projects focused on youth education and win-win cooperation with SMEs. Reflecting the evolving phenomena of multicultural and super-aged societies, we intend to expand the support targets." He added, "Our mission is to help multicultural youth and the elderly not be marginalized as members of society but to realize their potential as citizens. Supporting youth and the elderly is like planting trees for the future."
Cheil Worldwide Supports Multicultural Youth’s Self-esteem and Social Skills
Cheil Worldwide has conducted various communication projects over the past 50 years by analyzing the psychology and behavior of different generations and social sectors. Leveraging this expertise in CSR, the company aims to enhance the self-esteem and social skills of multicultural youth through sports, supporting healthy physical and mental growth. Going forward, Cheil Worldwide plans to operate the "Samsung Multicultural Youth Sports Class" in cooperation with relevant government ministries and Save the Children. Starting with the first cohort in March next year, the project will select 300 elementary and middle school students annually.
On the 22nd, Samsung held a launch ceremony for the 'CSR New Business Supporting Socially Vulnerable Groups' at Raemian Gallery in Songpa-gu, Seoul, and signed an agreement involving government ministries and non-governmental organizations (NGOs). The photo shows the Rainbow Choir performing a congratulatory performance at the launch ceremony. / Photo by Samsung
The Multicultural Youth Sports Class is divided into the "Strong Body Class" and the "Strong Mind Class." In the Strong Body Class, sports professionals regularly visit multicultural youth to teach sports such as soccer and basketball. During summer vacation, a summer camp is held to foster teamwork among multicultural youth. Employees from nine Samsung affiliates, including Cheil Worldwide and S-1, participate in sports clubs within the company to exercise with multicultural youth and provide career mentoring.
The Strong Mind Class is a specialized psychological support program for multicultural youth, operated with psychological and emotional experts to address various emotional issues they may face at school or in society. For multicultural youth with high levels of depression and anxiety, the program will provide intensive support and treatment by experts.
S-1 Provides Customized Digital Education for Elderly Digitally Marginalized Groups
S-1 has provided customers with information security and unmanned security systems applying digital technologies such as artificial intelligence (AI) and big data. Based on this business characteristic, S-1 will conduct the "Samsung Senior Digital Academy" to educate digitally vulnerable elderly people. The program offers personalized education tailored to individual levels, helping the elderly become proficient in using digital devices such as smartphones and kiosks in daily life and supporting their success in employment.
S-1 plans to conduct education targeting basic pension recipients aged 65 and older and low-income groups through its partner NGO, the Comprehensive Support Center for the Elderly Living Alone. In this regard, 150 life support workers affiliated with the center under the Ministry of Health and Welfare will be trained as digital education specialists to provide one-on-one home visits for elderly education. Additionally, in cooperation with the Central Elderly Protection Agency, the supervising NGO, a digital experience learning center will be established as an elderly experiential education space.
S-1 employees will participate in the CSR project by volunteering their talents to assist elderly people in operating digital devices and teaching usage methods at the digital experience learning center and practical sites. Together with the Korea Senior Human Resources Development Institute, they will also discover jobs suitable for the elderly, such as tasks using digital devices at community centers and food service businesses or subway locker support services, and provide digital education necessary for employment.
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