Lotte Department Store Opens 'Chloe Festive' Pop-up at Avenue L Jamsil Branch

Chloe Korea's First Solo Popup After Direct Entry
Kakao Reservation Visitors Receive Chloe Eco Bag
Thank-You Gifts Like Hairbands by Purchase Amount

Lotte Department Store announced on the 20th that it will exclusively host the 'Festive' pop-up store of the French luxury house brand 'Chloe'.

Chloe 'Festive' Pop-up Store
Photo by Lotte Department Store.

Lotte Department Store will showcase Chloe's first exclusive pop-up in Korea, which directly entered the market as 'Chloe Korea' last July, at 'The Crown' on the B1 floor of AvenueL Jamsil until the 27th. The Crown is a luxury pop-up dedicated space created on the B1 floor of AvenueL Jamsil by Lotte Department Store to present various premium brand products and trends ahead of customers.

This pop-up is centered around the '24SS Festive Capsule Collection,' inspired by the Karl Lagerfeld collection archive that led Chloe's heyday. The capsule collection features sparkling crystal arrow decorations applied to luxurious dresses from the 1980s collections created by Karl Lagerfeld, Chloe's first creative director, and oversized ribbon motifs found in many looks from Phoebe Philo's 2000s collections. Visitors can experience products that will brilliantly illuminate the year-end, including clothing and jewelry adorned with delicate crystals, as well as shoes and bags crafted with handmade embroidery.

Various events will also be held during the pop-up period. Customers who add Chloe's Kakao channel and visit through Kakao reservation will receive a Chloe eco bag. Customers who purchase over 2 million KRW will receive a hairband featuring Chloe's iconic 'Merci' logo, and those who purchase over 3 million KRW will be given a limited quantity badge set that can be attached to bags.