Shinsegae International Opens 'UGG' Pop-up Store in Hongdae

Operating at 'Worksout Hongdae Rise Branch' until December 10

UGG, a global lifestyle brand imported and sold by Shinsegae International, announced on the 17th that it will open a pop-up store in Hongdae in collaboration with the select shop 'Worksout.'

Worksout is a select shop specializing in domestic and international street fashion brands, continuously attracting attention by offering raffles and limited releases of popular brands. Since last year, it has been collaborating with UGG by operating pop-up stores with unique concepts each season.

This pop-up will be held at 'Worksout Hongdae Rise Branch' until the 10th of next month, where visitors can find various winter collection products including shoes, apparel, and accessories.

First, they will sell the 'Cloud Peak Boots,' which were released last month and have received a positive response. As the name suggests, the boots feature a large silhouette with wool reminiscent of clouds. The men's line has also been strengthened and introduced. Customers can experience the luxurious suede Maxer Mini Boots and the functionally enhanced UGG Hybrid Collection.

A representative from Shinsegae International UGG said, "As UGG has emerged as a winter essential item mainly among young people, many consumers have been purchasing early since autumn. With the weather becoming sharply colder, we expect sales to increase further in the remaining second half of the year."

According to Shinsegae International, UGG boot sales increased by 89% compared to the same period last year during the recent month and a half (October 1 to November 16). UGG, which was popular in the early 2000s, has recently become a trendy product mainly among young people, leading to increased sales.