Pulmuone Relaunches Daily Delivery Lunchbox 'Design Meal Jeongseong Hansang'

Side Dish Upgrade and Increased Portions
Average 600 kcal Composition
Mini Salad Addition Available with 'Jeongseong Hansang Plus'

Pulmuone announced on the 17th that it will relaunch its Korean-style nutritionally balanced lunchbox, 'Design Meal Jeongseong Hansang.'

Pulmuone's daily delivery lunchbox 'Design Meal Jeongseong Hansang' renewed and launched [Photo by Pulmuone]

Jeongseong Hansang is a home-style Korean meal lunchbox product that is nutritionally balanced with a solid composition of vegetables and protein. Since its launch in February last year, it has received great response mainly from office workers, with sales in the first to third quarters of this year increasing by 49% compared to the same period last year.

The company explained that this renewal focused on upgrading the menu composition and side dish design. First, reflecting the modern eating habits of low vegetable intake, each meal includes more than 70g of vegetable side dishes in two or more varieties such as namul or root vegetables. Protein side dishes using meat and plant-based protein were also included.

The menu is offered in a total of 14 types, including bibimbap, jeongol, bulgogi, and tteokgalbi. Seasonal dishes such as dakgaejang and aged kimchi soybean pulp stew were also added, which go well with the chilly season. Each meal is composed of an average of 600 kcal, and to meet customers’ desire for satiety, an option called 'Jeongseong Hansang Plus,' which allows adding a mini salad, was also introduced.

Design Meal Jeongseong Hansang can be received via daily early morning delivery anywhere nationwide, including workplaces, offices, and homes. It is also available as a 1- or 2-week subscription service through the Design Meal online mall. Until the 19th, to celebrate the relaunch, an event is being held offering up to 15% discount on Jeongseong Hansang and Jeongseong Hansang Plus meal plans.