Enhancing Support Capabilities for 'K-Brand's Entry into China' Based on Years of Accumulated Data and Research Results
[Certificate of G2G International Selected as the Official Partner of Douyin, the Chinese Version of TikTok]
G2G International (CEO Seonggyeom Kim, hereinafter G2G), a China-specialized distribution marketing company that has been operating Korean food, fashion, and beauty product businesses targeting China for 10 years, announced on the 15th that it has been selected as an official partner of TikTok (Douyin, ?音), one of the top three live commerce platforms in China. According to KOTRA, the size of the Chinese live commerce market reached 3.488 trillion yuan (approximately 642 trillion KRW) last year, a 48% increase from the previous year, and is expected to grow to about 4.9 trillion yuan (approximately 903 trillion KRW) this year.
TikTok is a leading social platform in China where users express themselves and communicate through short-form videos. Leading the younger generation who felt limited by expressing themselves only through fixed images and text, TikTok has sparked a global short-form video craze and surpassed 1 billion MAU (monthly active users) as of March this year, growing into a global platform beyond China.
G2G, a long-time partner (5 Star Provider) of Alibaba Tmall in China, has already been recognized as a leading company in the China business sector, and its selection as an official partner of TikTok further solidifies its position.
Seonggyeom Kim, CEO of G2G, stated, “Before COVID-19, Tmall dominated about 50% of the Chinese online market, but during the pandemic, online interactions became more active, especially among the MZ generation, who began expressing themselves through short-form videos. As a result, TikTok's influence in the Chinese SNS market has greatly expanded. In response to these market changes, G2G has focused on training TikTok experts and conducted research on TikTok operation strategies, and these efforts are now showing results.”
According to G2G, HBAF (Honey Butter Almond), for which they have been the general distributor in China for several years, achieved first place in the entire TikTok commerce 'almond category' just eight months after selling through TikTok live broadcasts. Based on this success, they plan to consecutively open TikTok accounts for K-brands such as W.DRESSROOM, NUTRIONE's BBLAB, and KIRSH.
CEO Kim explained, “Platforms like Tmall and JD.com, which are already classified as traditional markets, have formalized their own operating methods, and competition for purchase conversion through marketing is intensifying. In contrast, TikTok is a new type of platform combining short-form content and live commerce, capable of expecting millions of exposures per month, and it positively influences not only TikTok commerce but also other channels. Currently, in China, marketing cannot be discussed without TikTok. From big-name brands to local restaurants, everyone is utilizing TikTok.”
He continued, “However, TikTok remains an unknown territory for Korean brand companies. Many domestic and international companies in China are investing huge marketing budgets into TikTok marketing, but Korean brands are still in the early stages. Also, few companies have achieved solid results in a short period like G2G. Based on accumulated data and research results, G2G will pioneer the TikTok commerce market and serve as a bridge for K-brands to enter the Chinese version of TikTok,” adding, “We aim for 200% overall sales growth next year, including 22 billion KRW in sales from the TikTok single platform.”
G2G provides ‘ONE STOP, ALL IN ONE’ services to Korean companies wishing to enter China, covering product planning and localization branding, promotion/marketing, entry and operation of major online and offline channels, and customer service. Additionally, as a partner of aT (Korea Agro-Fisheries & Food Trade Corporation), G2G operates aT’s Tmall overseas flagship store and global Tmall TP services for fashion brands such as FILA Global, Dunst, and Sienne. They also directly operate about 20 offline stores of domestic street fashion brands KIRSH and LIFEWORK in major Chinese cities including Beijing, Shanghai, and Hangzhou, contributing to the successful entry of K-brands in the Chinese market across food, fashion, and beauty sectors, thereby solidifying their position.
Meanwhile, G2G International was ranked 51st overall and 2nd in the sales marketing category among the ‘2022 Asia-Pacific High-Growth Companies’ selected by the UK Financial Times and global research firm Statista. Verification of Douyin partner certification is available on the official Douyin website.
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