Starbucks Americano for 3,000 Won 'Sseuk'

Starbucks Korea is holding a customer appreciation event called Starbucks Happy Hour from the 13th to the 16th, between 2 PM and 5 PM, offering a Tall size Caff? Americano for 3,000 KRW in celebration of Shinsegae Group's shopping festival, Ssuk Day.

Starbucks Americano. [Photo by Starbucks]

During the Starbucks Happy Hour, customers can purchase up to 4 Tall size Caff? Americanos per receipt, and can choose Blonde, Decaf, or Half-Decaf beans at no additional cost. The event is only available when ordering directly from partners in-store, and customers who order with personal reusable cups can receive a 400 KRW discount or earn Eco Star rewards.

Additionally, Starbucks is releasing the ‘Black Over My Bag,’ a Ssuk Day limited edition bag created in collaboration with the street fashion brand Under My Car, which is popular among the MZ generation (Millennials + Generation Z) for its unique and sophisticated design. This product will be sold in limited quantities starting on the same day through Ssuk.com and the Starbucks app online store.

There is also an event prepared for Universe Club members. From Ssuk Day until the 19th, a 7-day period, new Universe Club members will receive 20 size-up coupons, and existing members will be given free delivery coupons for Delivers. A secret promotion offering a 10% discount on some popular Starbucks items in the online store will also be held exclusively for Universe Club members.

In addition, to commemorate Ssuk Day, Starbucks will launch five Gold Beam products on Ssuk.com, Gmarket, and the Starbucks app online store, and at stores located within E-Mart and Traders (61 stores), some tumblers will be sold at a 30% discount, among various other events.