[Photo] "Christmas Means Shinsegae" Largest-Ever Media Facade

On the 9th, Christmas decorations using media facade videos lit up the exterior wall of the Shinsegae Department Store main branch in Jung-gu, Seoul. The media facade on the exterior wall of the Shinsegae Department Store main branch was transformed into a massive screen measuring 63x18m, using 3.75 million LED chips. Photo by Hyunmin Kim kimhyun81@

On the 9th, the exterior wall of the Shinsegae Department Store Main Branch in Jung-gu, Seoul, was illuminated with Christmas decorations using media facade videos. The media facade on the exterior wall of the Shinsegae Department Store Main Branch was transformed into a massive screen measuring 63x18m, using 3.75 million LED chips. Photo by Hyunmin Kim kimhyun81@

On the 9th, Christmas decorations using media facade videos lit up the exterior wall of the Shinsegae Department Store main branch in Jung-gu, Seoul. The media facade on the exterior wall of the Shinsegae Department Store main branch was transformed into a massive screen measuring 63x18m, using 3.75 million LED chips. Photo by Hyunmin Kim kimhyun81@