HiteJinro Relaunches Australian Wine 'Nature Sound'

HiteJinro announced on the 9th that it will launch a renewed version of the Australian wine ‘Nature Sound Shiraz’.

HiteJinro is renewing the label and vintage of ‘Nature Sound.’ The new 2021 vintage is being released with a simple design applied to the label. The circle drawn at the top of the label represents a wine glass and the wine color, while the winery ‘Thorn-Clarke’ and the production regions ‘Barossa’ and ‘Riverland’ are emphasized at the bottom of the label. Additionally, through a QR code, consumers can enjoy videos and music that complement Nature Sound and check product information.

First launched domestically in 2018, Nature Sound is known as a high-quality cost-effective wine, having recorded sales of 2 million bottles in the shortest period as the first wine sold at GS convenience stores. The renewed product will also be sold through GS25, GS The Fresh, and Wine25 Plus at a price in the low 10,000 KRW range.

It is made by aging Shiraz, a representative variety of Australian wine, for six months, exhibiting a deep ruby red color. It features a medium body and impressive plum flavor, with excellent harmony with smooth tannins. Thorn-Clarke Winery, which produces Nature Sound, is one of Australia’s leading wineries, operated by a family over six generations for 160 years.