Korea Philip Morris Unveils Limited Edition IQOS Iluma 'Stardrift'

Sales Begin Nationwide at Stores and Online Stores from the 9th

Korea Philip Morris announced on the 8th that it will officially launch the new limited edition of the IQOS Iluma series, 'IQOS Iluma Stardrift.'

IQOS Iluma Limited Edition 'Stardrift'
Photo by Korea Philip Morris

The IQOS Iluma limited edition Stardrift expresses the "wonders of the universe" through blue and golden colors. In addition, five exclusive limited edition accessories for Stardrift, including wrap covers, door covers, and ring sets, are also introduced.

The IQOS Iluma Stardrift will be available starting from the 9th at 10 IQOS official stores nationwide, the IQOS official online store, 135 IQOS official retailers, and online sales channels such as Naver and Kakao.

The "trade-in" program, which offers up to a 40,000 KRW discount when returning an old device, and the "friend recommendation" program, which provides up to a 20,000 KRW discount when first purchasing the IQOS Iluma series based on a recommendation from an existing IQOS user, will also apply equally when purchasing the limited edition.

Korea Philip Morris has also prepared an event to commemorate the official launch of the IQOS Iluma limited edition Stardrift and the expansion of sales channels. Customers who participate in the IQOS quiz event on the IQOS official online store and submit correct answers will all receive 100 IQOS Club points.

At three IQOS stores?Gwanghwamun, Yeouido IFC, and Garosugil?on-site events will be held for visiting customers, including a photo booth experience reflecting the design of the IQOS Iluma Stardrift and the provision of limited edition commemorative drinks. Additionally, IQOS Club members can receive a constellation engraving service to engrave their own constellation on the device.