Dawn Delivery Usage and Intention Survey Results
8 out of 10 People "Want to Use the Service"
Korea Chamber of Commerce and Industry "Consumer Benefits Are Significant"
It has been found that the majority of consumers in small and medium-sized cities, where dawn delivery service is not provided due to low population, have a strong willingness to use the dawn delivery service.
Dawn delivery service refers to an online delivery service where orders placed between 10 PM and midnight are delivered by 7 AM the next morning. Currently, dawn delivery is offered only in the Seoul metropolitan area, six major metropolitan cities, and some nearby regions, considering the establishment of dedicated logistics centers and delivery efficiency. Small and medium-sized cities in regions with relatively low population density do not receive the benefits of this service.
84% of Consumers in Areas Without Dawn Delivery Service "Would Use the Service"
According to a survey conducted on 1,000 consumers by the Korea Chamber of Commerce and Industry (KCCI) on the 7th regarding 'Current Usage and Willingness to Use Dawn Delivery,' 84% of 500 consumers in areas without dawn delivery service expressed willingness to use the service if it were provided.
The reasons for willingness to use the service were ▲shopping would become more convenient (44.3%) ▲useful in emergencies (34.0%) ▲increased range of options available (15.0%) ▲ability to enjoy a higher standard of living similar to large cities (6.7%), in that order.
Dawn delivery users were found to use the service an average of 4.4 times per month.
91.8% of Users Satisfied with Service, 99% Will Continue Using It
The main items purchased through dawn delivery were fresh foods at 81.4%, followed by ▲processed, refrigerated, and frozen foods (75.4%) ▲ready meals and meal kits (49.6%) ▲beverages (36.0%) ▲grains (15.4%) ▲health supplements (9.6%) ▲household goods (0.6%).
The reasons for using dawn delivery included ▲being able to receive orders placed late at night early in the morning (77.6%) ▲reducing the hassle of shopping (57.6%) ▲saving shopping time (57.6%) ▲accurate delivery at the promised time (33.2%).
Among users, 91.8% responded that they are satisfied with the dawn delivery service, and 99% said they would continue to use the service in the future. When asked if they would use dawn delivery if it were provided by large supermarkets near their homes, 88.8% answered affirmatively.
Jang Geun-mu, Director of the Distribution and Logistics Promotion Institute at KCCI, said, "In a situation where online shopping is rapidly growing, it is unreasonable for large supermarkets, which are subject to offline regulations such as mandatory closing days, to be restricted even in online operations. Fair competition between online and offline channels should be ensured, and related legislation pending in the National Assembly needs to be passed promptly so that consumers in areas without dawn delivery service can also enjoy various benefits."
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