Shinsegae Duty Free, Unveils Original Characters 'Pol and Bani'

Bunny X Off-White Collaboration Popup

Shinsegae Duty Free announced on the 2nd that it has unveiled its self-created characters, 'Paul and Bunny.'

Paul and Bunny are artist characters who love art and embark on journeys to discover new inspiration and beauty. Paul is an introverted but thoughtful artist who expresses himself through art and music, while Bunny is an issue-maker active as a global ambassador with an artistic inclination and expertise in fashion and music. They will serve as the representative characters of Shinsegae Duty Free.

Shinsegae Duty Free Bunny X Off-White Collaboration Exhibition
Photo by Shinsegae Duty Free

First, Bunny, who has expertise in fashion, began activities in collaboration with the global street brand 'Off-White.' The Bunny limited edition products in collaboration with Off-White will be showcased at a pop-up store in the Iconic Zone on the 10th floor of the Shinsegae Duty Free main store until the 30th. At this pop-up store, there will be a photo spot where visitors can take pictures with a large Bunny wearing Off-White collaboration products, and a video featuring the brand collaboration story will also be available.

In November, KakaoTalk emoticons of Paul and Bunny will also be released. By adding the Shinsegae Duty Free KakaoTalk channel, users can download the Paul and Bunny special edition emoticons for free.

A Shinsegae Duty Free official said, "Shinsegae Duty Free continuously showcases various activities centered on art management. Paul and Bunny, introduced through this collaboration project with Off-White, are artist and musician characters that can represent the artistic and stylish side of Shinsegae Duty Free. They will continue to play a role in engaging and communicating joyfully with customers up close."