Fresh VIP Invitation Beauty Class Held
Introduction of New Product with White Truffle Ingredient
Bath Bomb Making Experience Included
Shilla Duty Free announced on the 30th that it held a beauty class event for domestic VIP customers in collaboration with the global beauty brand Fresh.
A demonstration of product usage is being conducted at the beauty class event for domestic VIP customers hosted by Shilla Duty Free in collaboration with the beauty brand Fresh. [Photo by Shilla Duty Free].
Shilla Duty Free stated that from the 25th to the 27th, it successfully completed a VIP-invited beauty class by Fresh, a beauty brand under the LVMH (Louis Vuitton Mo?t Hennessy) group, for about 130 VIP customers at the Prestige Lounge in its Seoul store.
The event was conducted by introducing Fresh’s new products, the 'Cr?me Ancienne White Truffle Face Serum and Eye Serum,' in front of customers, along with product explanations and demonstrations. There was also a bath bomb making experience.
The Prestige Lounge at the Seoul store, where the event took place, was decorated to give the feeling of being in Alba, Italy, the origin of the key ingredient of Fresh’s new products, the 'White Truffle.' Catering featuring white truffle, such as white truffle cream prosciutto bruschetta and mushroom dishes, was also provided.
All customers who attended the event received a participation appreciation gift, and those who made purchases were given additional benefits including special discounts, Cr?me Ancienne samples, and travel-sized sleeping mask kits.
Shilla Duty Free is conducting exclusive events and activities for VIP customers at the newly renovated Prestige Lounge, a VIP-only resting space, this year. In July, it also held a VIP beauty class and is running the private gallery event program called 'Shilla Atelier.'
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