NBT, the operator of Addison, the No.1 offerwall network platform in Korea, forecasted that the demand for reward-based advertising both domestically and internationally will continue to grow.
On the 26th, NBT participated in the ‘October Marketer’s Night’ event held in Gangnam-gu, Seoul, and conducted a solo session titled ‘2024 Reward-based Advertising Trends and Strategies.’
Ki-hwan Seo, Director of Product Marketing at NBT, took the stage as the speaker. In the session, Director Seo explained the recent rise, necessity, market outlook, and future strategies of reward-based advertising based on macro marketing trend changes. He stated that amid today’s economic recession and trends such as the popularity of app-tech, the number of users participating in reward-based advertising has significantly increased, making reward-based advertising a strategy that strengthens user retention.
Ki-hwan Seo, Director of Product Marketing at NBT, said, “The reward-based advertising market is expected to continue growing with ongoing changes such as the continued adoption of large offerwalls, increased user traffic, and the launch of new products and features. Addison, NBT’s offerwall service, also partners with leading companies across various industries such as Naver Webtoon, KakaoTalk, Toss, and 11st, so we are experiencing increased interest and demand for reward-based advertising in the marketing market. We are striving to contribute to healthy market growth by responding to issues such as abuse.”
‘Marketer’s Night’ is an event where various industry stakeholders and marketers from across the country gather to share and discuss domestic and international marketing market trends and future outlooks. This event was hosted by Mobidays, a KOSDAQ-listed company.
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