Amorepacific's Mamonde has appointed aespa's Winter as the brand ambassador and is conducting a rebranding campaign.
Amorepacific Mamonde's brand ambassador group aespa Winter and the new product 'Pore Shrinker Bakuchiol Cream'. [Photo by Amorepacific]
The campaign videos and various content featuring Winter can be viewed on Mamonde's official social media accounts.
The 'Pore Shrinker Bakuchiol Cream,' released on the 1st of this month, is the first new product introduced after the rebranding. It is a product that cares for pores, a major skin concern for people in their 20s.
It is an upgraded version of the 'Bakuchiol Retinol Cream,' which was launched in 2021 and gained great popularity as Olive Young's number one retinol cream. The bakuchiol content has been increased by 30 times compared to the previous product. The formula combines bakuchiol, effective for sebum control, with retinol and peptides that help improve elasticity, providing powerful firming effects and improving skin oxidative stress.
Before launch, clinical tests demonstrated reductions in pore count and area, as well as improvements in skin elasticity and sebum regulation. Safety tests including dermatological testing, hypoallergenic testing, and primary irritation tests on sensitive skin have also been completed, making it comfortable to use even on sensitive skin.
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