BYC "Increased Sales of Body Heat and Air Mary Due to Large Temperature Differences"

Mid-Month Bodyheat Up 6.1% Compared to Jeonju
Aimeri Increased by 7.8%

BYC announced on the 19th that sales of products with enhanced heat retention are increasing due to the large temperature difference between morning and evening.

BYC Body Heat [Photo by BYC]

According to BYC, from the 11th to the 17th, sales of the functional heat-generating wear Bodyheat increased by 6.1% compared to the previous week, and sales of the triple-layer fabric Airmery rose by 7.8%. BYC analyzed that the number of consumers seeking warm autumn and winter products has increased due to the sharp drop in temperature after Chuseok.

BYC’s steady seller, Bodyheat, is characterized by being thin and lightweight while maintaining warmth for a long time and offering a soft wearing feel. Airmery, made of triple-layer fabric with outer, middle, and inner layers, retains warm air between the two sides, enhancing heat retention. Both products are simple yet warm and soft, helping comfortable daily activities.

Last month, BYC introduced the 2023 model of the functional heat-generating wear Bodyheat. They prepared a variety of new types of inner Bodyheat, including Cotton Bodyheat made from natural cotton material, Warm Golji using ribbed cotton fabric, and knit materials that can be worn under outerwear.

A BYC representative said, "After Chuseok, consumers looking for items with good heat retention have increased due to the sudden temperature changes," adding, "We hope people prepare for a comfortable and cozy winter with Bodyheat, which combines basic colors with warmth and a soft wearing feel."