Food Tech Company Ignis Appoints Jo Yeon-kyung as CBO

Expected Sales Over 100 Billion KRW This Year... Accelerating Growth

Food tech company Ignis announced on the 16th that it has appointed Yeonkyung Jo as Chief Brand Officer (CBO). Ignis is a rapidly growing food brand startup led by the protein drink 'Labnosh.' Starting with its first sales of 1.6 billion KRW in 2016, it achieved sales of 14.6 billion KRW in 2021 and 50.2 billion KRW in 2022. This year, it is expected to reach 100 billion KRW in sales, continuing more than double growth for three consecutive years.

CBO Yeonkyung Jo previously served as the head of marketing at cosmetics distribution company MP Hangang, successfully launching the eye makeup brand 'Kiss Me' and color cosmetics brand 'Lilybyred,' leading the company to enter the KOSDAQ market. She later joined Ignis after working at Able C&C, which owns various cosmetics brands including Missha.

Jo Yeong-gyeong CBO

Based on her experience in brand launching, nurturing, and going public, she plans to contribute to Ignis's strategic planning as the company recently completed a 34.8 billion KRW Series B investment round and aims for a public listing in 2025. CBO Jo said, "We will strengthen Ignis's brand competitiveness with Labnosh, the leading protein drink, as well as diet management brands Hankkitongsal, Grocery Seoul, and Kloop, securing an overwhelming market share." She added, "As a brand developer, I will aggressively explore market opportunities and launch new competitive brands that consumers want."

Ignis CEO Chanho Park said, "Together with CBO Yeonkyung Jo, we will achieve two important goals: expanding our brand portfolio and global expansion, continuing our steep growth curve."