McDonald's Unveils New Fall and Winter Happy Snack Lineup

McDonald's unveiled a new Happy Snack lineup on the 12th, including the 'Sausage Snack Wrap' and 'Taro Pie.'

McDonald's new fall and winter Happy Snack lineup.
[Photo by McDonald's]

Happy Snack is a customer benefit platform that offers popular McDonald's snack menu items at discounted prices all day long, providing customers with a variety of cost-effective menu options through a unique lineup that changes every season.

The Sausage Snack Wrap, a popular menu item that sold about 1 million units within a month after its first release last year, has returned this year. It features a whole juicy sausage with a springy texture for a satisfying chew, wrapped in a chewy tortilla along with smoky bacon sauce with deep flavor, bacon, and lettuce, allowing customers to enjoy a diverse range of tastes and textures.

The Taro Pie is characterized by moist and sweet purple taro cream and the nutty flavor of taro bits, making it a dessert menu item where the soft filling and crispy pie harmonize perfectly. The Taro Pie, reintroduced after three years, was highly popular when it was first launched in 2020, selling 1 million units within five weeks. It is expected to appeal to consumers' tastes, especially in the chilly weather.

Along with unveiling the new Happy Snack lineup, McDonald's plans to introduce the 'Big Mac Bacon,' a steady seller Big Mac with added bacon.