"Did Not Make Kimchi, Bought It Instead"... GS Shop Continues Increasing Kimchi Sales Since COVID-19

Sales Volume This Year, Up 18.1% Compared to 2019

GS Shop analyzed the sales volume of 'Jongga Poggi Kimchi' sold through TV home shopping from 2019 to September of this year and found that, except for last year when there was a cabbage crisis, sales have steadily increased every year. The decrease in kimchi-making demand due to social distancing and the increase in single-person households is cited as the cause.

According to GS Shop on the 12th, the sales volume of Jongga Poggi Kimchi on GS Shop TV home shopping (January to September) increased every year: 215,000 units in 2019, 239,000 units in 2020, and 248,000 units in 2021. In 2022, when the cabbage crisis occurred, sales decreased by 5.3%, but this year about 254,000 units were sold, an 8.4% increase compared to the previous year. Compared to 2019 before COVID-19, this is an 18.1% increase over four years.

GS Shop, Jongga Poggi Kimchi
Photo by GS Shop

GS Shop believes that the demand for packaged kimchi has increased as the demand for kimchi-making decreased due to social distancing and the rise of single-person households. As it became difficult for people to gather and make kimchi together, the demand for packaged kimchi naturally increased. In addition, the increase in 1-2 person households and the preference for fresh kimchi over aged kimchi also had an impact.

GS Shop will hold a Jongga special on the 13th, showcasing various products such as Jongga Poggi Kimchi, Taeyangcho Kimchi, and specialty kimchi through TV home shopping, data home shopping, and mobile live commerce, offering a 3,000 won discount when ordering via the application (app).

A GS Shop official said, "Based on sales trends up to September, orders for Jongga packaged kimchi are expected to exceed 300,000 units for the first time this year," adding, "If you plan to purchase kimchi, please try various kimchi products on the 13th.”