KT&G Expands Sales of 'Lil Hybrid 3.0' to Convenience Stores Nationwide

Available at 52,000 Convenience Stores
Exclusive Stick 'Mix Blue Some' Also Released

KT&G announced on the 11th that it will expand the sales channels of its heated tobacco product ‘lil HYBRID 3.0’ to all convenience stores nationwide.

Released on July 24, ‘lil HYBRID 3.0’ initially went on sale at the dedicated flagship store ‘lil MINIMALIUM’ and the online store ‘lil Store.’ In August, sales expanded to about 26,000 convenience stores in Seoul, six major metropolitan cities, Sejong, and some areas of Gyeonggi Province. Starting today, with additional sales channels, lil HYBRID 3.0 will be available at approximately 52,000 convenience stores nationwide.

The lil HYBRID 3.0, an upgraded version of lil HYBRID 2.0, adds three smoking modes and a ‘pause’ function to the existing features such as resolving cleaning inconvenience, fast charging, and the ‘Smart On’ function that automatically preheats when a stick is inserted.

With a single device, lil HYBRID 3.0 offers three types of smoking experiences: ‘Standard Mode,’ which matches the performance of lil HYBRID 2.0; ‘Classic Mode,’ which delivers a strong impact; and ‘Casual Mode,’ which shortens the preheating time to 10 seconds. Additionally, the device usage can be paused without limit on the number of times for up to 2 minutes.

Moreover, the device features a color LCD display on the front, allowing users to intuitively check essential information such as battery and cartridge levels. The display bezel is designed to extend across the entire front surface, providing a visually unified appearance.

The recommended retail price of lil HYBRID 3.0 is 88,000 KRW. At convenience stores, two colors, ‘Giallo Yellow’ and ‘Carmine Red,’ are available. At lil MINIMALIUM and lil Store, customers can purchase a total of four colors, including the two convenience store colors plus ‘Bianca White’ and ‘Noir Black.’

Meanwhile, the new dedicated stick for lil HYBRID, ‘MIIX BLUSOME,’ will also be launched simultaneously at convenience stores nationwide, priced at 4,500 KRW. With the release of MIIX BLUSOME, the total number of lil HYBRID dedicated sticks expands to 10 varieties.

Im Wang-seop, head of KT&G’s NGP Business Division, stated, “Thanks to consumer response, we have expanded the sales channels of lil HYBRID 3.0, which incorporates KT&G’s proprietary innovative technology, to all convenience stores nationwide. We will continue to strengthen our product development capabilities based on relentless innovation.”