Ecomarketing Acquires 24% Stake in Paket Co., Owner of Mixsun Brand

Attracting Attention with 'Business Boosting' Investment Beyond Simple Equity Acquisition
Popular Pure Ingredient Skincare Brand... Paket Co., Ltd.'s Sales Reached 12.8 Billion KRW Last Year

Eco Marketing announced on the 4th that it has acquired a 24% stake in Paket Co., Ltd., famous for the global skincare brand ‘mixsoon’. This investment is attracting attention not just as a simple equity acquisition, but from the perspective of Eco Marketing’s proud ‘Business Boosting’ investment. Business Boosting is Eco Marketing’s core business model that discovers and nurtures promising companies. Andar and Greeti are cited as successful examples.

Launched in 2020, mixsoon is a pure ingredient skincare brand that offers undiluted pure essence for self-blending according to skin condition. Widely known overseas, mixsoon has especially gained popularity as a brand favored by celebrities and influencers. It has established itself as a representative Korean skincare brand by entering major locations such as Galeries Lafayette department store in Paris, France; Parkson department store, the largest affiliate of Malaysia’s Lion Group; all stores of Gold Apple, Russia’s largest luxury beauty distribution channel; as well as key hubs in the Czech Republic, Qatar, Japan, and Mongolia.

Kim Cheol-woong, CEO who led this investment, explained, “Since mixsoon has excellent product quality and a solid distribution network, significant synergy effects are expected in domestic and international markets once Eco Marketing’s core competency, performance marketing, is fully deployed.” Last year, Paket Co., Ltd. recorded sales of 12.8 billion KRW.

Meanwhile, to accelerate Business Boosting and global expansion, Eco Marketing transitioned to a dual CEO system with Kim Cheol-woong and Ahn Bo-geun last month.