Starbucks Switches to Permanent Sale of 887ml Large Size 'Trenta'

Popular with 1.5 million cups sold in 75 days since launch
Three 'Trenta' drinks 1.5 times larger than Venti now available year-round

Starbucks Korea announced on the 3rd that it will permanently sell Trenta size beverages with a capacity of 887ml starting this month. The beverages available for permanent sale are three types: Cold Brew, Iced Grapefruit Honey Black Tea, and Strawberry Acai Lemonade Starbucks Refresher.

Reflecting the trend of popularity in large-sized beverages, Starbucks Korea first launched the Trenta size beverage in Asia exclusively in Korea on July 20. The capacity is 887ml, which is 1.5 times the size of Venti (591ml).

Starbucks decided to switch the Trenta from a limited-time sale, originally planned until September, to permanent sale because the product has shown steady demand despite being announced as a limited-time offering. As of the 75th day since sales began, on the 2nd, the cumulative sales of Trenta exceeded 1.5 million cups. This means more than 20,000 cups were sold daily on average, making it the most popular seasonal beverage Starbucks has introduced this year.

Previously, Trenta announced its popularity by surpassing 200,000 cumulative sales within a week of its launch. It continued steady sales growth, reaching 400,000 cups in two weeks, 600,000 cups in three weeks, and 1 million cups in cumulative sales on the 46th day after launch, on the 3rd of last month.

Considering the steadily increasing sales proportion of iced beverages during winter, Starbucks expects the popularity of Trenta, which consists of iced beverages, to continue. According to Starbucks, last winter, the sales proportion of iced beverages recorded 76%, which is 10 percentage points higher than the previous year.

Lee Myung-hoon, head of the Starbucks Beverage Team, said, "Trenta is a product tailored to consumers' needs seeking new experiences, and it has shown steady popularity from the initial launch by emphasizing high cost-effectiveness, which led to the decision for permanent sale. Going forward, Starbucks will continue to listen to customer feedback and introduce various products so that more customers can experience new things at Starbucks."