Opening at Yeoju Premium Outlet WEST
Face line, denim line, etc.
New luxury brands targeting MZ generation, strengthening competitiveness
Shinsegae Simon announced on the 25th that 'Acne Studios' has opened at Yeoju Premium Outlets on the 22nd. This is the first time Acne Studios has opened a standalone store in a domestic outlet.
The Swedish brand Acne Studios is highly popular among the MZ generation (Millennials + Generation Z) and is considered a representative brand of 'new luxury' and 'MZ luxury.' The Acne Studios store, located near the luxury plaza in the West section of Yeoju Premium Outlets, offers a variety of products including clothing and accessories.
They offer fall and winter (F/W) season items such as sweatshirts, knits, jackets, and coats, as well as spring and summer (S/S) season products at reasonable prices. There is also a wide range of popular accessory items including shoes, hats, mufflers, bags, and wallets. Customers can also find popular brand line collections such as the 'Face Line,' known for its face patch, and the 'Denim Line.'
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