Davichi Eyewear Season Off Event for Photochromic Lenses Underway

Season Off for Color-Changing Glasses Set According to UV Rays from the 25th to 31st

Davich Eyewear, South Korea's leading vision correction brand, is running a 'Photochromic Glasses Set Promotion' from the 25th of this month until the 31st of next month, offering discounts of up to 30,000 KRW on photochromic glasses sets.

Photochromic lenses are eyeglass lenses that change according to ultraviolet (UV) light. Indoors, where there is less light, they function like regular lenses, but outdoors, where there is more light, they darken to become sunglasses, protecting the eyes.

Additionally, these lenses have a fast transition speed and quickly fade and darken in environments such as outdoors, sunlight, ski resorts, and golf courses, leading to an increasing demand every year among those who engage in many indoor and outdoor leisure activities.

This promotion offers up to 30,000 KRW discount when purchasing titanium-framed glasses from the Davich series, which are lightweight and suitable for daily wear, such as the ‘Unity’ and ‘Unity Plus’ frames, together with the ‘Asahi TT7’ or ‘Asahi Super Blue Photochromic’ photochromic lenses.

The promotional product ‘Asahi TT7’ features a natural photochromic effect with a light tint and offers nine color options to choose from according to personal preference and style. The ‘Asahi Super Blue Photochromic’ lenses have a blue light blocking rate of 79.9% after darkening and are characterized by a dark tint in the popular graphite color.

A representative from Davich Eyewear stated, “Due to the recent growth rate and increasing demand for photochromic lenses, we have prepared competitive products to allow more customers to experience photochromic lenses and are conducting this discount promotion. Photochromic lenses are not only useful for UV protection but also serve as a fashionable item. We also encourage customers to visit their nearest Davich Eyewear store to freely experience the photochromic lenses using our testing devices.”

For more details about the event, please visit the official Davich Eyewear website.