Public Delivery App 'Ttaenggyeoyo' Gains 'Power' Collaborating with District Offices

Gwangjin-gu Followed by Guro, Yongsan, Seocho, and Eunpyeong-gu Join
Low Commission for Small Business Riders with Fast Settlement
Consumers Can Purchase Gift Certificates at 15% Discount

More Seoul autonomous districts are partnering with Shinhan Bank's public delivery app 'Ttaenggyeoyo'. (Photo by Gwangjin-gu)

Shinhan Bank's public delivery app ‘Ttaenggyeoyo’ is expanding its territory through active agreements with various district offices in Seoul. Following its initial launch in Gwangjin-gu, this year Guro, Yongsan, Seocho, and Eunpyeong districts have also joined the ‘Ttaenggyeoyo’ network.

Launched officially in January last year, the ‘Ttaenggyeoyo’ app is a win-win app for small business owners, reducing the commission rate for partner stores to 2% of the food price, which is one-sixth of the rates charged by existing delivery apps like Baedal Minjok and Coupang Eats, and eliminating advertising fees and entry commissions. District offices issue mobile gift certificates allowing consumers to enjoy high discounts, and delivery riders can quickly receive their delivery fee settlements.

‘Ttaenggyeoyo’ started as the first win-win delivery app in the financial sector, surpassing 1 million members within eight months of its launch last year, and exceeding 2.6 million members as of the end of August this year. It has secured 4th place in the delivery app rankings, establishing itself in the market, with cooperation from each autonomous district playing a significant role in this success.

Gwangjin-gu initially planned to launch ‘Gwangjin Narumi,’ the first public delivery app among Seoul’s autonomous districts, but canceled the plan and instead operates ‘Gwangjin Ttaenggyeoyo’ in cooperation with Shinhan Bank following the launch of Ttaenggyeoyo. Gwangjin-gu increased the issuance of ‘Gwangjin Ttaenggyeoyo’ gift certificates from 200 million KRW per month to 500 million KRW for this year’s Chuseok holiday, and raised the purchase limit per person from 100,000 KRW to 200,000 KRW. The 15% discount rate has made it very popular.

A Gwangjin-gu official explained, “Since the launch of the public delivery app in January last year, the cumulative number of affiliated stores has exceeded 2,132, and the number of subscribers has surpassed 40,000, helping to reduce the economic burden on small business owners and households, thereby contributing to the revitalization of local commercial districts.”

Earlier this year, Guro-gu also signed a business agreement with Shinhan Bank to launch the ‘Guro Ttaenggyeoyo’ service, which integrates local gift certificates as a payment method. Seocho-gu started operating ‘Seocho Ttaenggyeoyo’ in July, issuing the ‘Seocho Ttaenggyeoyo Gift Certificate’ on the 1st of every month, which consumers can purchase and use at a 15% discount. In this month, which has many festivals, the issuance amount was increased to 1 billion KRW.

In April, Yongsan-gu launched ‘Yongsan Ttaenggyeoyo,’ and on the 20th of this month, Eunpyeong-gu signed a business agreement with Shinhan Bank and launched ‘Eunpyeong Ttaenggyeoyo.’

A district office official stated, “The district office is responsible for promoting to residents and issuing gift certificates, while Shinhan Bank operates the app and expands affiliated stores, dividing the tasks accordingly.”

The Ttaenggyeoyo mobile gift certificates can be purchased through platforms such as ‘Seoul Pay Plus,’ ‘Shinhan SOL,’ ‘Moneytree,’ and ‘T-money Pay,’ similar to local love gift certificates, and can be used for delivery, takeout, and other services through the app.