Samyang Food Group Officially Changes Group Name on 60th Anniversary
Expands Scope from Ramen Focus to Food and Science Integration
Samyang Food Group has officially changed its group name to Samyang Round Square. While the former Samyang Food Group grew into a company with nearly 1 trillion KRW in annual sales through a ramen-centered business structure, Samyang Round Square plans to pioneer a new field combining food and science and leap forward as a global top 100 comprehensive food company.
On the 14th, Samyang Round Square held a vision declaration ceremony commemorating the 60th anniversary of the launch of Samyang Ramen in Ikseon-dong, Jongno-gu, Seoul. The ceremony was attended by key group executives and employees, including Kim Jung-su, Vice Chairman of Samyang Round Square, Kim Dong-chan, CEO of Samyang Foods, and Jung Woo-jong, CEO of Samyang Ani, where the official name change of the group was announced.
On this day, Samyang Round Square unveiled a new future vision: “Creating a more evolved food that the current era requires based on convergent and integrative thinking that transcends the boundaries of food and science.” The vision, derived from the company image (CI) elements of Square and Round, emphasized growth centered on two pillars: science and technology-based ‘Food Care’ and culture and arts-based ‘EATertainment.’
The core business strategies to realize the new vision include ▲developing customized foods through microbiome (gut microorganisms) research ▲plant-based protein ▲building content platforms and global commerce for enjoyable food culture ▲focusing on carbon reduction business capabilities.
First, ‘Samyang Square Lab (formerly Samyang Central Research Institute)’ plans to develop personalized foods based on biological data such as the microbiome and provide solutions to realize ‘Food Care,’ which prevents diseases through food. Additionally, ‘Samyang Round Hill (formerly Samyang Ranch)’ will operate wellness programs to maintain the body’s ecosystem health through proper food intake. The ambition is to transform Samyang Round Hill into a center for preventive medicine by proposing preventive solutions.
Furthermore, to expand the plant-based protein business, technological research on soybeans, a high-protein raw material, will be strengthened. Using this, the company plans to focus on developing various foods such as alternative meats, protein-enhanced ramen, rice, snacks, tofu, and falafel?protein home meal replacements (HMR) that are similar to meat yet different.
Samyang Ani has set a goal to spread the appeal of Korean food through digital content and the influence of e-commerce, forming a culture and community that global consumers can relate to. To this end, it plans to build a global commerce platform encompassing influential media platforms, K-Spicy, and further K-Brands, realizing EATertainment where K-Food becomes a daily challenge and joy for consumers worldwide.
In addition, Samyang Round Square will strengthen research on carbon reduction through the vast grasslands and soil greenhouse gas fixation effects of Samyang Round Hill and methane nutrient organisms.
Earlier, in July, Samyang Food Group and its holding company Samyang Naturals changed their names to Samyang Round Square. This was to establish a new identity and vision reflecting dynamic changes such as increased recognition as a representative K-Food company domestically and internationally over the past decade, leading export status, and the prospect of achieving 1 trillion KRW in sales within the year.
The new name, Samyang Round Square, was born from the company philosophy ‘Samyang (三養),’ meaning to enrich the sky, earth, and people; ‘Round,’ symbolizing food that satisfies physical and mental hunger and connects people; and ‘Square,’ representing science that improves life through innovation and order. Based on the founding spirit of Samyang Foods, it embodies the group’s will to fuse heterogeneous elements such as food culture and science and technology to pioneer a broader food domain and contribute to the progress of the world.
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